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Frame of Choice & XREAL Collaboration

Frame of Choice partners with XREAL Air to revolutionize Augmented Reality (AR) experiences. Power your digital life with XREAL's three AR modes and enhance your vision with Rochester's custom-fit prescription inserts.

How to Safely Remove a Stuck Contact Lens

Getting a contact lens stuck in your eye can be an unsettling experience. Whether it's due to dryness, irritation, or an improper fit, knowing how to safely remove a stuck lens is crucial for maintaining your eye health. Here’s a step-by-step guide to help you through the process.

Revolutionizing Underwater Vision with MaskOptix

MaskOptix prescription eyewear delivers clear vision, comfort and patented safety for divers, fitting inside masks without breaking the seal.

MaskOptix Review John Loftus III

Commercial Diver John Loftus III Shares His Initial First-Hand Encounters With MaskOptix: Decreasing Backscatter In Near Blackout Conditions, Enabling Increased Visibility Of A Dive Computer, And Shading Against The Overwhelming Bright Sun During Ascents.

Revolutionizing Augmented Reality: Magic Leap

 The forefront of this change is Magic Leap, setting new benchmarks in the AR domain with its groundbreaking headset. However, an important question arises for the bespectacled majority: How do they experience this without the hindrance of their prescription glasses? 

Tactical & Prescription Eyewear from Frame of Choice

In the early 1930s, our visionary founder identified a critical need for protective tactical eyewear for the Armed Forces, aircraft pilots, and patrolmen. 
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