Frame of Choice Blogs – Eyewear Tips & Lens Guides
New York Fashion Week 2025 Trends
New York Fashion Week 2025 showcased a vibrant array of eyewear styles that are set to dominate this year. Whether you opt for oversized frames, colorful lenses, geometric shapes, or vintage designs, there’s an exciting option for everyone.
Read more
Frame of Choice Brings You Latest Tech Innovations
Rochester Optical’s Frame of Choice showcases Smart Gold AR lenses and advanced optics for smart glasses and drones, boosting clarity and all-day comfort.
Read more
Behind the Scenes: Crafting Precision Lenses
One of the most exciting advancements in lens manufacturing is free-form digital surfacing. This process uses cutting-edge technology to carve ultra-precise curves onto the back of a lens blank, ensuring it perfectly aligns with your prescription.
Read more
Your Guide to Eco-Friendly Eyewear
Sustainable eyewear lets you protect the planet while looking great. It’s made from materials like recycled fishing nets, ocean plastics, bio-based plastics, wood, and recycled metals, using circular and ethical production methods that reduce waste, cut carbon emissions, and support fair labor. Certifications like B Corp and carbon-neutral status, plus transparent supply chains, help you see the real impact of your purchase. At Frame of Choice, Karün embodies this approach—transforming discarded materials from Patagonia into stylish frames while supporting local communities and protecting natural habitats.
Read more
Fauna Audio Glasses - The New Audio-powered Eyewear
Fauna audio glasses combine designer eyewear with smart sound technology, featuring discreet built-in speakers and Bluetooth 5.0 for clear audio, calls, and music on the go. Available in four stylish frame options and with either sun or blue-light lenses, they connect easily to your phone and are controlled by simple touch gestures. Paired with Fauna’s free app, you can set wellness “whistles” for posture, hydration, focus intervals, and playlists—making Fauna a seamless blend of fashion, function, and everyday wellbeing.
Read more
NASA Neutral Buoyancy Laboratory
The Neutral Bouyancy Laboratoy is utilized for mission planning, procedure development, hardware verification, astronaut training, and refinement of time-critical operations necessary to ensure mission success during spacewalks.
Read more
Prescription Eyewear for Virtual Reality? Absolutely!
Experience the ultimate in visual enhancement, both in the digital realm and beyond, and see your virtual adventures in a whole new light
Read more
Smart Lens & Frame Solutions for AR/VR Devices
Are there any Smart Lens & Frame Solutions for AR/VR Devices? In this article, we talk about the solutions for lenses and frame from Frame of Choice
Read more
What Can Diving Do For Your Health?
Scuba diving isn’t just adventure—it’s wellness. The gentle full-body movement boosts cardiovascular health, strength, and flexibility, while controlled breathing and the calm, weightless underwater world reduce stress, sharpen focus, and build mental resilience.
Read more
How to Choose Glasses Based on Your Face Shape
By selecting frames that complement your face shape, you can highlight your best features. Here's a quick guide to help you choose the right glasses for your face shape:
Read more
What Are Cataracts, and How Can You Protect Your Vision?
Cataracts are a leading cause of vision issues worldwide, affecting millions each year—especially as we age. But what exactly are cataracts, and how can you recognize the signs? Frame of Choice is here to help you understand cataracts and how to protect your vision.
Read more
Best Practices for Adjusting Your Glasses at Home
At Frame Of Choice, we understand that finding the perfect fit for your glasses is essential for both comfort and functionality. Whether your frames feel loose, crooked, or uncomfortable on your nose, small adjustments can make a big difference.
Read more
