Expanding Vision: Frame of Choice Brings You Latest Tech Innovations

In the ever-evolving world of optics, Rochester Optical - Frame of Choice's parent company, stands out for its commitment to innovation. Established in 1932, we are now a leader in smart glasses and augmented reality (AR) lenses, serving a range of clients—from everyday consumers to the U.S. military. With advanced products like Smart Gold lens, we solves real issues for wearable tech users, enhancing clarity and comfort for extended use.

Smart Gold optimizes AR experiences by correcting visual distortions, allowing users to see projected images more naturally and without discomfort. Originally a key component of Google Glass, Smart Gold technology significantly improves image quality, reducing the eye strain that’s common with traditional smart glasses. These lenses enable users to enjoy a seamless visual experience, whether they’re using AR for work or leisure.

Beyond consumer eyewear, our innovation stretches into new territories. Our lenses can be used with drones, providing live, high-quality visuals from hundreds of feet in the air—an application already drawing military interest. By leveraging cutting-edge optics, we have created a solution that enables clearer, real-time visuals, making it perfect for security, surveillance, and other specialized needs.

As AR, VR, and drone technologies advance, Frame of Choice is well-positioned to lead in optics solutions that enhance digital and physical worlds alike. Whether you’re a tech enthusiast or an industry professional, Rochester Optical’s innovations offer a glimpse into the future of visual technology.

Explore our collection at Frame of Choice and experience a connection to this incredible innovation in optics. Together, we’re advancing the future of vision.