Frame of Choice
The Best Glasses for Traveling: Lightweight, Durable, and Stylish
Looking for the perfect travel companion? Discover our top picks for eyeglasses that are lightweight, durable, and stylish—ideal for jet-setters, road trippers, and everyday adventurers. These frames are built to handle the journey while keeping you looking sharp every step of the way.
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Mother’s Day Gift Guide: Stylish Eyewear for the Mom Who Deserves the Best
Show your love and appreciation with a gift that’s both stylish and practical—premium eyewear from Frame of Choice. Whether your mom prefers timeless elegance, modern sophistication, or a playful pop of personality, we have the perfect frames to match her style. From the refined Sidestreet frames to the bold and trendy State Optical Kyoto, each pair is designed to make her look and feel her best.
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Tax Refund Season: Why Now Is a Smart Time to Upgrade Your Eyewear
Tax Refund? Time to Treat Your Eyes
Tax season is the perfect time to invest in new eyewear. Whether you're updating your prescription or upgrading your style, use your refund to get the comfort, clarity, and confidence you deserve. Shop smart and see better at frameofchoice.com.
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Military Gift Guide: Tactical Eyewear for Duty & Off-Duty
Excerpt:Looking for the perfect gift for someone in the military? Our Military Gift Guide highlights durable, mission-ready eyeglass frames designed for active duty, veterans, and tactical professionals. From the rugged R-5A and classic S9 BCG to the sleek Covert frames, these top picks from Frame of Choice combine military-grade performance with everyday comfort and style.
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Reviving the 70s: Retro Eyewear Making a Sophisticated Comeback
The 70s taught us to celebrate boldness and individuality—a lesson that remains ever-relevant. Explore the world of retro-inspired eyewear and add a touch of timeless elegance to your modern style.
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Protect Your Vision: Tips for Maintaining Eye Health While Using Monitors
Prolonged screen time is inevitable, but your eye health doesn’t have to suffer. At Frame of Choice, we share expert-backed tips like the 20-20-20 rule and blue light-blocking eyewear to help you stay productive while protecting your vision. Keep your eyes comfortable and focused, no matter how long your day.
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Ring in 2025: The 10 Coolest Glasses to Elevate Your New Year Style
Step into 2025 with eyewear that defines style and innovation. Frame of Choice brings you bold green frames, chic retro designs, eco-conscious sunglasses, and more. From timeless cat-eyes to playful pink tints, our collection has everything to make a statement this New Year. Explore the trends and upgrade your look today!
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Discover MaskOptix: Prescription Eyeglasses That Won't Break The Seal
Discover our innovative patented eyeglasses, designed with a sleek low-profile that offers custom dimensions and flexible ear hooks for maximum comfort. Crafted from all-metal materials, our eyeglasses feature low-profile temples that preserve your mask's seal while being light and unobtrusive.
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Why MaskOptix VR?
Experience versatility and precision with Frame of Choice's MaskOptix Virtual Reality Glasses—a stylish, cost-effective solution that transitions seamlessly from everyday use to VR. Redefine eyewear with innovation designed for both worlds.
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Matt Daniels MaskOptix Diving Eyeglasses Review
I am a professional engineering inspection diver, specializing in condition assessments of piers, wharves, and other waterfront or bridge structures. I received my MaskOptix glasses, and the prescription was perfect.
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New York Fashion Week 2025 Trends
New York Fashion Week 2025 showcased a vibrant array of eyewear styles that are set to dominate this year. Whether you opt for oversized frames, colorful lenses, geometric shapes, or vintage designs, there’s an exciting option for everyone.
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Expanding Vision: Frame of Choice Brings You Latest Tech Innovations
In the ever-evolving world of optics, Rochester Optical - Frame of Choice's parent company, stands out for its commit...
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