Frame of Choice
Reviving the 70s: Retro Eyewear Making a Sophisticated Comeback
The 70s taught us to celebrate boldness and individuality—a lesson that remains ever-relevant. Explore the world of retro-inspired eyewear and add a touch of timeless elegance to your modern style.
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Protect Your Vision: Tips for Maintaining Eye Health While Using Monitors
Prolonged screen time is inevitable, but your eye health doesn’t have to suffer. At Frame of Choice, we share expert-backed tips like the 20-20-20 rule and blue light-blocking eyewear to help you stay productive while protecting your vision. Keep your eyes comfortable and focused, no matter how long your day.
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Ring in 2025: The 10 Coolest Glasses to Elevate Your New Year Style
Step into 2025 with eyewear that defines style and innovation. Frame of Choice brings you bold green frames, chic retro designs, eco-conscious sunglasses, and more. From timeless cat-eyes to playful pink tints, our collection has everything to make a statement this New Year. Explore the trends and upgrade your look today!
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Discover MaskOptix: Prescription Eyeglasses That Won't Break The Seal
Discover our innovative patented eyeglasses, designed with a sleek low-profile that offers custom dimensions and flexible ear hooks for maximum comfort. Crafted from all-metal materials, our eyeglasses feature low-profile temples that preserve your mask's seal while being light and unobtrusive.
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Why MaskOptix VR?
Experience versatility and precision with Frame of Choice's MaskOptix Virtual Reality Glasses—a stylish, cost-effective solution that transitions seamlessly from everyday use to VR. Redefine eyewear with innovation designed for both worlds.
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Matt Daniels MaskOptix Diving Eyeglasses Review
I am a professional engineering inspection diver, specializing in condition assessments of piers, wharves, and other waterfront or bridge structures. I received my MaskOptix glasses, and the prescription was perfect.
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New York Fashion Week 2025 Trends
New York Fashion Week 2025 showcased a vibrant array of eyewear styles that are set to dominate this year. Whether you opt for oversized frames, colorful lenses, geometric shapes, or vintage designs, there’s an exciting option for everyone.
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Expanding Vision: Frame of Choice Brings You Latest Tech Innovations
In the ever-evolving world of optics, Rochester Optical - Frame of Choice's parent company, stands out for its commit...
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Behind the Scenes: Crafting Precision Lenses
One of the most exciting advancements in lens manufacturing is free-form digital surfacing. This process uses cutting-edge technology to carve ultra-precise curves onto the back of a lens blank, ensuring it perfectly aligns with your prescription.
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Greyson McDonald - Commercial Diver
As a professional diver specializing in underwater bridge inspections, I’ve had the opportunity to use MaskOptix du...
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Embracing Sustainability: A Guide to Eco-Friendly Eyewear
Why Choose Sustainable Eyewear?
Eco-friendly eyewear isn't just about reducing waste—it's about adopting a lifestyle ...
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Discover Fauna Audio Glasses
These smart audio glasses feature built-in speakers seamlessly integrated into the frames, providing crystal clear and vibrant sound. Bluetooth connectivity with your smartphone allows you to control audio features effortlessly through touch controls, making it easy to answer calls or enjoy your favorite tunes on the go.
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