Privacy Policy

Last Updated: May 1, 2025

Frame of Choice ("we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from our website.

1. Personal Information We Collect

Device Information

When you visit our site, we automatically collect certain information about your device, including:

• IP address
• Browser type and version
• Time zone
• Cookies installed on your device
• Pages or products viewed
• Time spent on our website
• How you interact with the site

Order Information

When you make a purchase or attempt to make a purchase, we collect:

• Name
• Billing and shipping address
• Email address
• Phone number
• Payment details (securely encrypted and processed by Shopify)

We refer to this data collectively as “Order Information.”

2. How We Use Your Information

We use your information to:

• Process and fulfill orders
• Communicate with you regarding purchases or inquiries
• Send order updates, offers, or promotions (if subscribed)
• Prevent fraud and ensure secure transactions
• Improve and optimize our website and customer experience

3. Sharing Your Information

We share your information with trusted third parties who help us operate our business, including:

• Shopify (our e-commerce platform)
• Payment processors (Shopify Payments, PayPal, etc.)
• Shipping and fulfillment partners
• Marketing and analytics tools (only if you opt in)

We do not sell or rent your personal information.

4. Targeted Advertising & Analytics

We may use tools such as Facebook Pixel or Google Analytics to understand user behavior and deliver relevant advertisements.

You can opt out of targeted advertising on the following pages:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Digital Advertising Alliance: https://optout.aboutads.info/

5. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold
• Request corrections or deletion of your data
• Withdraw consent to marketing
• Restrict how your information is used

To exercise your rights, please contact us at: customerservice@frameofchoice.com

6. Data Retention

We retain your Order Information for our records unless and until you request its deletion.

7. Cookies

We use cookies to improve your browsing experience, provide essential site functionality, and analyze traffic. You may manage your cookie preferences in your browser settings.

8. Security

We use secure servers, SSL encryption, and industry-standard measures to protect your personal data. Payment information is handled securely by Shopify and our payment partners.

9. Third-Party Links

Our site may contain links to external websites. We are not responsible for the privacy practices or content of those third-party sites.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updated versions will be posted on this page.

11. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy, please contact us at: customerservice@frameofchoice.com