Frame of Choice

Elevate Your AR Experience: Frame of Choice & XREAL Air Team Up

Rochester Optical partners with XREAL Air to revolutionize Augmented Reality (AR) experiences. Power your digital life with XREAL's three AR modes and enhance your vision with Rochester's custom-fit prescription inserts."

How to Safely Remove a Stuck Contact Lens

Getting a contact lens stuck in your eye can be an unsettling experience. Whether it's due to dryness, irritation, or an improper fit, knowing how to safely remove a stuck lens is crucial for maintaining your eye health. Here’s a step-by-step guide to help you through the process.

Revolutionizing Underwater Vision with MaskOptix

MaskOptix eyewear is specially designed for commercial and recreational divers who demand safety, precision, efficien...

MaskOptix Review John Loftus III

Commercial Diver John Loftus III Shares His Initial First-Hand Encounters With MaskOptix: Decreasing Backscatter In Near Blackout Conditions, Enabling Increased Visibility Of A Dive Computer, And Shading Against The Overwhelming Bright Sun During Ascents.

Revolutionizing Augmented Reality: The Unparalleled Advantage of AR Prescription Inserts for Magic Leap

The forefront of this change is Magic Leap, setting new benchmarks in the AR domain with its groundbreaking headset. However, an important question arises for the bespectacled majority: How do they experience this without the hindrance of their prescription glasses?

Tactical & Prescription Eyewear from Frame of Choice

In the early 1930s, our visionary founder identified a critical need for protective tactical eyewear for the Armed Forces, aircraft pilots, and patrolmen.

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