Introducing Frame of Choice: The Premier Online Destination for Military Grade, Tactical, and Prescription Eyewear

Unveiling an unmatched repository of exceptional vision solutions right at your fingertips.

Frame of Choice, a distinguished e-commerce platform from the house of Rochester Optical, is now here to redefine your eyewear experience. Since 1932, Rochester Optical has been a dedicated supplier of military frames and lenses, unfailingly supporting the brave men and women who shield us. We have now broadened our horizon to cater to the eyewear needs of all, bringing the same uncompromising quality and superior standards right to your doorstep.

A Legacy Forged in Service and Excellence

In the early 1930s, our visionary founder identified a critical need for protective tactical eyewear for the Armed Forces, aircraft pilots, and patrolmen. Rochester Optical swiftly rose to this challenge, pioneering high-quality, combat-ready ballistic eyewear and becoming one of the few manufacturers of military prescription eyewear in the country. But, did our journey end there? Absolutely not.

Post WWII, we expanded our services to reach every individual needing eyeglasses. The tactical eyewear company transformed into one of the nation's top manufacturers of glasses frames and prescription eyeglasses, creating an array of popular frame styles with polarized tints.

Clear Vision, Steady Mission

At Frame of Choice, our mission resonates in every product we offer - to help you see better. Because your vision matters.Whether you are in search of military standard issue eyeglasses, women's or men's prescription glasses frames, or the legacy BCG (fondly known as birth control glasses), your search ends here.

Our portfolio isn't just about eyewear; it's a celebration of our rich history, our unwavering commitment to quality, and our mission to bring you the best. We don't just sell glasses; we provide vision solutions tailored to your needs.

A Vast Spectrum of Choices at Frame of Choice

This isn't just an eyewear store; it's a curated repository of some of the best eyewear options the industry has to offer. Military grade? Check. Tactical? Check. Prescription? Check. There's something here for everyone, and it's all made accessible and convenient at Frame of Choice.

A Commitment Etched in Time

Our story is one of constant evolution and steadfast service. As we approach our 90th year in business, we look back with pride at the journey we've charted. And as we look to the future, we're excited about the opportunities to serve you better.

We aren't just another eyewear provider. We're a legacy. A legacy that has served and will continue to serve our country and its people for generations to come.

Welcome to Frame of Choice - the new definition of quality, convenience, and choice. Because when it comes to your vision, you should have the freedom to choose what's best for you. And we're here to ensure you do, every step of the way.