Frame of Choice
New York Fashion Week 2025 Trends
New York Fashion Week 2025 showcased a vibrant array of eyewear styles that are set to dominate this year. Whether you opt for oversized frames, colorful lenses, geometric shapes, or vintage designs, there’s an exciting option for everyone.
Read more
Expanding Vision: Frame of Choice Brings You Latest Tech Innovations
In the ever-evolving world of optics, Rochester Optical - Frame of Choice's parent company, stands out for its commit...
Read more
Behind the Scenes: Crafting Precision Lenses
One of the most exciting advancements in lens manufacturing is free-form digital surfacing. This process uses cutting-edge technology to carve ultra-precise curves onto the back of a lens blank, ensuring it perfectly aligns with your prescription.
Read more
Embracing Sustainability: A Guide to Eco-Friendly Eyewear
Why Choose Sustainable Eyewear?
Eco-friendly eyewear isn't just about reducing waste—it's about adopting a lifestyle ...
Read more
Discover Fauna Audio Glasses
These smart audio glasses feature built-in speakers seamlessly integrated into the frames, providing crystal clear and vibrant sound. Bluetooth connectivity with your smartphone allows you to control audio features effortlessly through touch controls, making it easy to answer calls or enjoy your favorite tunes on the go.
Read more
Splash-Down Into Outer Space: The NASA Neutral Buoyancy Laboratory
The Neutral Bouyancy Laboratoy is utilized for mission planning, procedure development, hardware verification, astronaut training, and refinement of time-critical operations necessary to ensure mission success during spacewalks.
Read more
Prescription Eyewear for Virtual Reality? Absolutely!
Experience the ultimate in visual enhancement, both in the digital realm and beyond, and see your virtual adventures in a whole new light
Read more
Smart Lens & Frame Solutions for AR/VR Devices
Lens and frame prototyping and scalable manufacturing are essential to the success of smart glasses development. Havi...
Read more
What Can Diving Do For Your Health?
Scuba diving offers a multitude of health benefits beyond the thrill of underwater exploration. The gentle physical...
Read more
How to Choose Glasses Based on Your Face Shape
By selecting frames that complement your face shape, you can highlight your best features. Here's a quick guide to help you choose the right glasses for your face shape:
Read more
What Are Cataracts, and How Can You Protect Your Vision?
Cataracts are a leading cause of vision issues worldwide, affecting millions each year—especially as we age. But what exactly are cataracts, and how can you recognize the signs? Frame of Choice is here to help you understand cataracts and how to protect your vision.
Read more
Best Practices for Adjusting Your Glasses at Home
At Frame Of Choice, we understand that finding the perfect fit for your glasses is essential for both comfort and functionality. Whether your frames feel loose, crooked, or uncomfortable on your nose, small adjustments can make a big difference.
Read more
